Social Media Ads 101

Woman looking up guidelines for social media advertising

2 min. read

If you're looking to expand your audience reach or promote a new service, social media advertising is a great way to accomplish this.

The most popular social media sites for small businesses to advertise on are Facebook and Instagram.

Facebook and Instagram Ads

Before you begin spending advertising dollars on any social media site, determine the goal of the campaign. Think about the action you are driving the audience to take (i.e., drive them to your website, recognize your brand, etc.). Once you have the goal established, you can think about how you would like your ads to be displayed.

There are several different ad types to choose from. Some of the more common ads include:

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